Importance of Facebook Engagement for Pakistani Brands

Social media is the next big thing in marketing. Every business in the world – from giants like Coca Cola to the coffee shop down the street- is using social media networks to connect directly with their customers. People in turn are increasingly turning to social media to explore products and services. Let’s take a closer look at what kinds of numbers and user activity Facebook engagement translates to and the extent of its influence on the buying behavior of users in Lahore.